"...It's HAnson...As In HA HA HA..."

Don't let anybody kid you.

Singers and songwriters can be funny mofos.

Case in point.

The pop singing, songwriting brothers Hanson.

Check it out, from Rolling Stone.com.

Hanson are prepping the launch of MMMHop, their own brand of beer. The squeaky-clean pop trio hope to make the brew, an India Pale Ale, available to fans sometime in early 2012.

"We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience," Zac Hanson told reporters at Oxford University Union in Oxford, England on Monday, justifying the new project. "What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit."

"We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs, for example. It's vital our fans have trust in everything Hanson do," says Hanson. "In fact, we are soon going to be selling our own beer, I'm not even joking. MMMHop IPA, anyone?"


I'm the last person in the world to begrudge anyone the right to avail themselves of the opportunities offered by the glorious system known as free enterprise.

And if Hanson wants to bottle and peddle brewsky, I think we can all agree it's their prerogative.

What makes this funny isn't the prerogative.

It's the posturing.

..."What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit."

"We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs, for example. It's vital our fans have trust in everything Hanson do,"...

On behalf of a grateful nation, boys, may I be the first to thank you for your courageous and unwavering dedication to principle.

Because in a world filled with dolls, lunch boxes and toothbrushes bearing the likeness of celebrities of all ilk, nothing says integrity like board games, record players...

...and beer.

In fact, I suspect that somewhere, reading his copy of the current Rolling Stone, noted entrepreneurial mastermind, Sir Paul McCartney is kicking himself in the ass for not having thought that one up decades ago.

"Sgt. Pepper's Lonely Hearts Club Lager", anyone?